Toys have communicated gender roles for generations: baby dolls and tea sets taught little girls how to be good mothers and hostesses, while building sets and trains prepared little boys for careers in science, technology, engineering, and mathematics (STEM). A Stanford engineer set out to create a toy that helped little girls do what they already know: they can do anything good.

The result? GoldieBlox, a toy that lights little girls inventive spark and gives them the opportunity to explore all the possibilities for what they can be when they grow up. A set of interactive books and games, GoldieBlox is taking the pink toy aisles by storm. While we haven’t played with GoldieBlox yet, we love the mission behind it: a girl is more than just a princess, they can be anything they want to be!