Small Talk Tag: Innovation

You Can Do Anything Good

goldie blox

Toys have communicated gender roles for generations: baby dolls and tea sets taught little girls how to be good mothers and hostesses, while building sets and trains prepared little boys for careers in science, technology, engineering, and mathematics (STEM). A Stanford engineer set out to create a toy that helped little girls do what they already know: they can do anything good.

The result? GoldieBlox, a toy that lights little girls inventive spark and gives them the opportunity to explore all the possibilities for what they can be when they grow up. A set of interactive books and games, GoldieBlox is taking the pink toy aisles by storm. While we haven’t played with GoldieBlox yet, we love the mission behind it: a girl is more than just a princess, they can be anything they want to be!

Rainbow Loom On

rainbow loom

I’m sure you’ve heard of Beanie Babies, Pogs, Tamagotchi, and Silly Bandz. But have you heard of Rainbow Loom?! It’s currently flying off store shelves.

The loom was invented by an engineer wanting to spend quality time with his daughters, but with fingers too large to participate. The easy-to-use loom weaves jewelry using a plastic pegboard and mini, multicolored rubber bands. The company’s YouTube channel and an exploding social community exhibit the endless possibilities. So what’s not to love? It’s a entrepreneurial, toy business success story based on family and reinventing a classic toy.

Thought Rainbow Loom sounded familiar too? That’s because the concept isn’t that different from pot holder weaving sets. Rainbow Loom fosters creativity, focus, fine motor skills, and patience; some have even argued that it promotes digital literacy. One thing is for sure: it’s created a lot of “kidpreneurs” selling rubber bracelets instead of lemonade at roadside stands near you. Keep calm and Rainbow Loom on!