Small Talk Tag: Louis Marx and Company

Let’s Play House

dollhouse exhibit

The dollhouse is one of the most popular and enduring toys of all time. Why you ask? Because it fulfills so many needs: creativity, invention, psychological exploration, and self-discovery. Let’s Play House explores the collection’s dollhouses and the little girls that played with them, including Mamie Burt and Josephine Bird. These nineteenth-century homes are from the great age of dollhouses. During this period, affluent parents commissioned the houses as a training tool for their daughters’ future roles as wives, mothers, and household managers. That’s some big shoes to fill!

By the twentieth century, dollhouse play focused more on imagination than household management (thank goodness!). The museum’s Tynietoy dollhouse is now on display with recent acquisitions to the collection, including a 1974 Fisher-Price Play Family “A” Frame and a 1950s Louis Marx and Company “L” Shaped Ranch Dollhouse complete with a swimming pool!

The Toy King

louis marx and co toys

While The National Museum of Toys and Miniatures displays generations of childhood through dolls, dollhouses, trains, soldiers, teddy bears, and much more, other museums focus on just one type of toy or toy company. The Marx Toy Museum in Moundsville, West Virginia, has the largest display of toys from Louis Marx and Company in the world; that’s over six decades of toys!

The museum details not only the toys, but the history and stories of Louis Marx, described as “The Toy King” on a 1955 Time magazine cover; the company he founded in 1919; and the factory workers employed in his three Pennsylvania and West Virginia facilities. Marx branded his toys with his name and was the first inductee to the Toy Industry Hall of Fame where his plaque proclaims him “The Henry Ford of the Toy Industry.” No wonder he has his own museum!

In the 1950s, the company was the largest toy manufacturer in the world. Don’t think you can name a Marx toy? Think again! Although the name is now largely forgotten (Marx sold the company in 1972), the company developed Rock’em Sock’em Robots and the Big Wheel tricycle. The toys bore the slogan, “One of the many Marx toys, have you all of them?” We sure know one place that does: the Marx Toy Museum!

Photo: Motorcycle Delivery, Marx USA 1950s. Wikimedia Commons.