Small Talk Tag: Moritz Gottschalk

Design for the Masses

Gottschalk Dollhouse

Like a broken (polka) record, we seem to talk a lot about the German toy industry here on Small Talk. Just goes to show how prolific it used to be! One of the industry’s most important producers in the late 19th and early 20th centuries was Moritz Gottschalk company. Gottschalk is best known for its beautifully designed dollhouses, which mirrored the architectural styles of the day. The company also sold equally beautiful toy kitchens, general stores, horse stables, forts, and more. Like other toy companies in Germany, Gottschalk wanted to reach other European markets as well as America, so they offered their toy line via catalog. The catalogs provided model numbers, dates and specifications which makes identifying these gems over a century later a breeze!

The earliest line of Gottschalk toys were wooden dollhouses with blue painted roofs, chromolithographed paper facades, and Victorian architectural details. Mass production techniques made the manufacturing process faster and more efficient. Around 1910, the company switched to houses with red painted roofs and hand-painted facades. Seems a little counterintuitive, right? While no one really knows why this shift to a slower production method occurred, dollhouse historians believe the changes reflected popular taste.

Dollhouses for You and Me

Bliss Dollhouse and Gottschalk Dollhouse

In the late 1800s and early 1900s, two companies dominated the dollhouse market: the R. Bliss Manufacturing Company of Pawtucket, Rhode Island, and the Moritz Gottschalk company of Marienberg, Germany. Both companies were well known for their colorful houses, which sold at a lower price due to the decrease in production costs (thank you mass production!), making the toys available to a wide range of social classes.

This past summer, T/m hosted Antiques Roadshow and appraiser Marshall Martin to examine a Bliss dollhouse and a Gottschalk dollhouse from the museum collection. Catch it on your local PBS Station on Monday April 7 at 7pm CST or stay tuned here for a link to the segment.