Small Talk Tag: Toy

Cottage Industries in the Business of Play

Cottage Industries

Toys aren’t all fun and games, they’re also a thriving 84-billion-dollar global industry! Surprisingly though, the industry is only 200 years old. Yet, it’s come a long way from small shops to enormous corporations of the likes of Hasbro and Mattel. But, let’s go back to the beginning with T/m’s permanent exhibition Toys, Inc. The Making of an Industry.

Once upon a time, in the 18th century forested regions of Germany, farming and mining families made wooden toys to supplement their incomes. These carved peg dolls and Noah’s Arks were the beginning of the modern toy industry. Early wooden toy makers often utilized their entire family in turning, carving, and painting processes. This household production of goods was coined a “cottage industry” because toy makers were quite literally being industrious in their cottages!

Spin the Wheel of Life

Zoetrope

During the Enlightenment, scientific discoveries and achievements abounded. Scholars explored everything from celestial bodies to microscopic organisms. In the 1820s, scientists came up with the theory of persistence of vision, which explains how the brain perceives separate images in motion as one cohesive image. What does this theory have to do with toys? Come spin the wheel of life with us…

It may not look like much at first glance, but this drum-shaped zoetrope (Greek for “wheel of life”) is one of the stars of our Optical Toys exhibit. An early animation toy, the zoetrope is comprised of a metal cylinder with cut out slots attached to a wooden pedestal. An interchangeable paper strip with printed illustrations sits inside the drum. To activate the animation, you simply spin the zoetrope, look through the slots, and voila! The magic of persistence of vision takes over and the printed strip appears to animate. In the decades that followed, this technology gave life to the famous Steamboat Willie and other early cartoons.

Decision 2016: The Nominees

Toy Hall of Fame

Another election year is upon us, and the stakes are especially high this time! Yes, that’s right, it’s time once again for Americans to fulfill their civic duty and vote for the next inductees into the National Toy Hall of Fame. While we wouldn’t dare make a political endorsement here, we will introduce you to the candidates.

The polls are in and the race has been narrowed down to twelve. This year, a rainbow of toys including coloring books, Care Bears, Transformers, and Uno make for some colorful options. Also in the running are classic board games Clue and Dungeons and Dragons. Of course, who can deny the contributions that perennial favorites Nerf, pinball, and Fisher-Price Little People have made? We’re not sure which states they’re from, but the red versus blue Rock’em Sock’em Robots are also duking it out for the prize. Some unconventional candidates have emerged this year as well. The tactile fun of bubble wrap appeals to all generations of constituents. And it goes without saying that “swing voters” will undoubtedly cast their votes for, well, the swing. Stay tuned for election results this November!
Photo: Courtesy of The Strong®, Rochester, New York.

Tonka Tough

Tonka Truck

Before trucks were built Ford tough, Tonka toy trucks were strong enough for an elephant to stand on (we’re not kidding… it was the focus of a 1970s advertising campaign for the company founded on the idea that “a toy shouldn’t break just because a child plays with it”). Originally named Mound Metalcraft for the company’s home in Mound, Minnesota, the name was changed in 1955 to Tonka Trucks (“tanka” meaning big in Sioux) when the company shifted from tie racks and garden tools to metal construction toys.

And their first toy wasn’t even a dump truck! The manufacturing lines first turned out cranes and steam shovels, selling 37,000. By 1955, demand for the realistic, durable, and heavy, automobile-grade, 20-gauge steel trucks took off with baby boomer parents, and the excess of postwar steel made them cheap to produce.

When the Mighty Dump Truck did come along, it weighed in at 11 pounds, complete with solid rubber tires. Since then, an estimated 15 million have been sold. While T/m’s circa 1955 version isn’t yellow, it was still the go-to for dumping and hauling sand in the neighborhood sandbox.

To the Batcave!

Toy and Action Figure Museum

This unique attraction was born from a citywide effort to revitalize the downtown district of Pauls Valley, Oklahoma. With a little “BAM!” and a bit of “POW!” The Toy and Action Figure Museum opened in 2005 as the first museum devoted to the art and sculpting of action figures. The museum’s diorama showcases their collection of over 13,000 action figures, with an entire room—appropriately called the Batcave—devoted to the evolution of Batman action figures. One visitor described the experience as a “Where’s Waldo?” of action figures.

The museum’s mascot, Rivet, overlooks the museum, which invites the young and young at heart to find their inner action figure in the museum’s playroom, complete with capes and costumes. The museum also houses The Oklahoma Cartoonist Collection, highlighting the work of artists inducted into the Oklahoma Cartoonist Hall of Fame. The museum’s newest exhibit juxtaposes action figures with America’s favorite fashion doll. Lucky, Barbie!
Photo: Jim Merithew/Wired.com

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