The mid-twentieth century saw technological advances in everything from nuclear power to televisions and kitchen appliances. Toys too came with all kinds of new features that allowed imaginations to run wild. One of the biggest influences on toys of the 50s and 60s was the addition of a built-in battery power supply. Indeed, this was the dawn of “batteries not included!”
Post-World War II Japan produced some of the earliest examples of battery operated toys on the world market. With an internal power source, toys achieved new capabilities previously unavailable for wind-up toys including extended movement, sounds, and lights. This circa 1960 Yoshiya “Flying Saucer with Space Pilot” is equipped with bump and go action, space noise, and a rotating color wheel—all of which, of course, are very important for space travel!