In 1964, Hasbro, Inc. introduced G.I. Joe: America’s Movable Fighting Man. Reportedly, Hasbro designers borrowed guns and rifles from the National Guard and even asked generals for top-secret materials in order to get all the details right! The company originally created three prototypes of their fighting man: Rocky the marine, Skip the sailor (not to be confused with Barbie’s sister Skipper), and Ace the pilot. Later, they settled on the universal name of G.I. Joe. The G.I. stands for “Government Issue,” a generic term for U.S. soldiers.
Joe premiered with a version for each branch of the U.S. Armed Forces: Action Soldier, Action Sailor, Action Pilot, and Action Marine. A very lucky little boy once owned T/m’s 1964 Action Sailor #7600 and many of the uniforms, weapons, and equipment (check them all out on T/m’s website). All of the accessories were interchangeable, which may explain why our Joe is photographed in the last outfit his owner dressed him in: Action Marine uniform #7710.